![]() ![]() It has been estimated that global internet marketing spending was US$135 billion in 2012 and will reach $269 billion by 2017. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Internet and email to drive direct sales via electronic commerce and sales leads from websites or emails. Internet marketing can be done through various channels, including search engine optimization (SEO), paid advertising, email marketing, and social media marketing. It involves creating and delivering digital content that entices people to visit your website and then take action, such as subscribing to a newsletter, filling out a form, or making a purchase. ![]() Internet marketing is the process of marketing a product or service online. We’ll also look at some examples of effective internet marketing campaigns. This guide will give you a basic understanding of internet marketing and why it’s essential. Some countless strategies and tactics fall under the umbrella of internet marketing, from search engine optimization (SEO) to content marketing, social media marketing, email marketing, and more. It’s important to understand that internet marketing isn’t just about creating a website and throwing up a few ads.
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